Coming soon
Provider listing accuracy monitor for medical and dental practices
Your practice's name, address, phone number and status live in many places: your Google Business Profile, the federal NPPES registry, insurer provider directories and third-party directories. When one is updated and the others are not, patients call dead numbers and go to the wrong location. LocalGap is building a monthly monitor that compares your Google listing with your NPI registry record and tells you what to fix, in plain language.
Not available yet. We will only use your email to tell you about this launch. Questions? Contact us.
What we are planning
Google listing vs NPPES registry
We compare your Google Business Profile with your public NPI record on name, address, phone, specialty and open or closed status, after normalizing formats so 'Street' and 'St.' are not flagged as a mismatch.
Mismatches ranked by patient impact
Each difference is marked critical, warning or information, with a plain explanation of what it could mean for a patient trying to reach you.
A reminder for the 90-day directory cycle
Health plans must verify provider directories at least every 90 days. We send a configurable reminder so re-verification does not get missed.
Duplicate and closed listing alerts
We flag duplicate or permanently closed Google listings for a saved location, a common cause of lost calls and confused patients.
A review snapshot for context
See your rating, review count and trend next to nearby practices of the same specialty, using the same review analysis as LocalGap's competitor reports.
Built for group practices and DSOs
Save many locations under one account, keep a history of past checks for each, and get one monthly report listing the fixes needed.
Why healthcare listings drift out of sync
A practice is described in many separate databases. Your Google Business Profile, the National Plan and Provider Enumeration System (NPPES) that holds your NPI record, each insurer's provider directory and third-party directories such as review and booking sites are all maintained by different people at different times.
When a practice moves, adds a provider, changes a phone number or closes a satellite location, one source usually gets updated and the others drift. The result is familiar to every front office: patients calling a number that no longer works, arriving at an old address, or booking with a provider who has left.
- Old phone numbers and fax numbers still listed after a system change
- Previous address on the NPI registry after a move
- Specialty or category on Google that does not match the provider's taxonomy code
- A duplicate Google listing created by a former tenant, a billing entity or an old marketing vendor
- A location marked open on one source and permanently closed on another
What the monitor checks
For each saved location we pull the public Google listing and the matching NPPES record, normalize the formats, and compare the fields patients depend on.
- Practice or provider name, including common variations such as 'Dr.' and 'DDS'
- Street address, suite and ZIP, with abbreviations normalized (St. and Street, Ste and Suite)
- Primary phone number
- Specialty or category compared with the NPI taxonomy code
- Open, temporarily closed or permanently closed status
- Duplicate or permanently closed Google listings for the same location
How mismatches are ranked
Not every difference matters equally, so each one gets a severity and a short explanation written for a practice manager, not a data analyst.
- Critical: a different phone number or address, or a listing marked closed when the practice is open. Patients cannot reach you.
- Warning: a name or specialty that differs in a way that could cause a wrong match in a directory.
- Information: formatting differences or minor fields worth knowing about but unlikely to cost a patient.
The 90-day provider directory cycle
Under the federal No Surprises Act, health plans must verify the information in their provider directories at least every 90 days, and they ask providers to confirm that their details are correct. Providers who do not respond can be marked or removed from the directory. Inaccurate directories are also behind complaints about so-called ghost networks, where a listed provider cannot be reached or is not accepting patients.
LocalGap does not log in to insurer portals, CAQH or any payer system. What it does is keep your public sources consistent and send a reminder tied to the 90-day cycle, so the data you confirm to a plan matches what patients see on Google and on the NPI registry.
Business information only, never patient data
The monitor reads public business information about a practice. It does not collect, process or store protected health information (PHI), and it has no place to enter patient details. It also does not store reviewer names or full review text, only aggregated measures such as rating, review count, trend and recurring themes.
How the free listing check is planned to work
Enter your practice
Type the practice name and location, or paste your Google Business link.
Confirm your NPI record
We find candidate NPPES records by name, location and specialty and let you confirm the right one when there is more than one.
See the comparison
Your Google listing and registry record are compared field by field, with formats normalized so equivalent values are not reported as errors.
Read what to fix
Each mismatch comes with a severity, a plain explanation and a link to where the correction is made.
Save it for monthly monitoring
Save the location to be re-checked every month, with an email alert when a new mismatch appears or a field changes.
How it differs from checking by hand or using a general listing tool
| Feature | Checking by hand | General listing tools | LocalGap Healthcare Listing Monitor |
|---|---|---|---|
| Built around NPI and specialty | No | Usually not | Yes, matches against the NPPES registry and taxonomy |
| Re-checks every month | Only if someone remembers | Often, for listings they manage | Yes, for saved locations |
| Reminder for the 90-day directory cycle | Calendar reminder at best | Usually not | Yes, configurable |
| Review benchmark against same-specialty practices | Manual | Sometimes | Yes, from LocalGap's review analysis |
| Changes your listings for you | You do it | Often yes | No, it reports mismatches and shows where to fix them |
| Collects patient data | n/a | Varies | Never |
Who it is for
- Practice managers and office managers who keep provider information current
- Front office and patient access staff who field calls from patients who found a wrong number
- Group practice administrators and DSO (dental service organization) operations teams managing several locations
- Credentialing and provider data coordinators who handle NPI, NPPES and payer directory updates
- Healthcare marketing agencies and medical billing companies that look after listings for their clients
Terms used on this page
- NPI (National Provider Identifier)
- A unique 10-digit number that identifies a health care provider in standard transactions.
- NPPES
- The National Plan and Provider Enumeration System, the federal registry where NPI records are created and updated and which anyone can search.
- Taxonomy code
- A code on the NPI record that describes a provider's type and specialty, for example a general dentist or a family medicine physician.
- Google Business Profile
- The public listing that appears for a practice on Google Search and Google Maps.
- Provider directory
- An insurer's searchable list of in-network providers, with locations, phone numbers and whether they are accepting new patients.
- Directory attestation
- A provider's confirmation to a health plan that the directory information about them is accurate.
- Ghost network
- A provider directory that lists providers who cannot be reached, are not in the network or are not accepting patients.
- DSO
- A dental service organization that manages the business side of several dental practices.
- PHI
- Protected health information, such as patient records. LocalGap does not collect it.
- Front office
- The staff who handle scheduling, calls, insurance questions and administration in a practice.
Frequently asked questions
What is a provider listing accuracy monitor?
It is a service that regularly compares the public information about your practice, such as your Google Business Profile and your NPI registry record, and alerts you when something does not match. It reports differences and does not change anything for you.
Does LocalGap access patient information?
No. It reads public business information only and has no way to enter patient data. It does not collect protected health information (PHI).
Will it update my Google listing, NPI record or insurer directories?
No. LocalGap shows you the mismatches and where each correction is made. You, or your staff, make the changes. It does not log in to insurer portals or CAQH.
What does the No Surprises Act require for provider directories?
Health plans must verify the information in their provider directories at least every 90 days and update it promptly when a provider reports a change. LocalGap sends a reminder tied to that cycle. It is a reminder only and is not a compliance attestation or legal advice.
How do I update my NPPES record?
NPPES records are updated by the provider or an authorized surrogate through the federal NPPES website. Covered providers are generally expected to report changes promptly, so a mismatch found by the monitor is worth fixing there first.
Which specialties and cities will it cover?
The plan is to launch with one specialty first, then add more specialties and cities. Join the waitlist and tell us your specialty so we can prioritize.
How much will it cost?
The plan is a free one-time listing check followed by a monthly subscription priced per location. Pricing is not final and will be published before launch.
Can a group practice or DSO monitor many locations?
Yes. The design supports multiple locations per account with a history of past checks for each.
Related: Dentist competitor analysis, Competitor analysis from Google reviews.
LocalGap reports differences it finds in public information. It does not edit listings, verify credentials, guarantee insurer directory compliance or give legal or regulatory advice. Reminders are reminders, not attestations. LocalGap does not collect protected health information.
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