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Competitor analysis

Competitor analysis for plumbers

Plumbing customers are often in a hurry and stressed, and their reviews show it. They write about whether someone turned up when promised, whether the price matched the quote and whether the job was left clean. Those are the exact things that decide who gets the next call.

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Also searched as: heating engineers, emergency plumbers, plumbing companies. LocalGap works for businesses in the USA and the UK.

What to look for in nearby plumbers' reviews

These are themes that commonly come up in this industry. Your own area may differ, which is the point of checking.

Common complaints

  • Arriving late or not showing up in the booked window
  • Final price higher than the quote
  • Work that needed a second visit
  • Mess left behind, or no explanation of what was done

What customers praise

  • Fast response for emergencies
  • Clear pricing before work starts
  • Polite, tidy and happy to explain the problem

What to do with it

  • Promise a narrow arrival window and keep it, and mention it in your listing
  • Give written quotes and say 'no surprise charges' only if you can stand behind it
  • Ask for a review right after a job that went well

Want to do this yourself first? Read our step-by-step guide. Or let LocalGap read the reviews for you and write the report.