Competitor analysis
Competitor analysis for restaurants
Restaurant reviews are unusually detailed. Customers mention the dish, the wait, the server and the noise level in the same paragraph. That makes the restaurants around you one of the richest sources of free market research you have, if you can get through all of it.
Find my gap, freeAlso searched as: cafes, takeaways, bars and pubs. LocalGap works for businesses in the USA and the UK.
What to look for in nearby restaurants' reviews
These are themes that commonly come up in this industry. Your own area may differ, which is the point of checking.
Common complaints
- Slow service at dinner rush, and long waits for the bill
- Portion size or price not matching expectations
- Cold food, wrong orders or missing items on delivery
- Booking problems, rude phone manner or no way to reserve online
What customers praise
- A signature dish people name in review after review
- Staff mentioned by name
- Atmosphere, decor and being good for groups or families
What to do with it
- Fix the one complaint that shows up across several competitors, then say so on your Google profile and menu
- Match what customers praise most about the busiest place nearby, without copying it
- Reply to your own reviews the way competitors do not
Want to do this yourself first? Read our step-by-step guide. Or let LocalGap read the reviews for you and write the report.