LocalGap
Sign up

Competitor analysis

Competitor analysis for gyms

Gym members complain loudly and praise specifically. Equipment, cleanliness, crowding and contract terms come up again and again. A look across the gyms near you shows which complaints are local and which you can use as your selling point.

Find my gap, free

Also searched as: fitness studios, personal trainers, health clubs. LocalGap works for businesses in the USA and the UK.

What to look for in nearby gyms' reviews

These are themes that commonly come up in this industry. Your own area may differ, which is the point of checking.

Common complaints

  • Broken or missing equipment
  • Crowded at peak times
  • Cancelling a membership being difficult
  • Cleanliness of changing rooms

What customers praise

  • Helpful, non-pushy staff
  • Good range of equipment and classes
  • A friendly community feel

What to do with it

  • Make cancelling simple and say so, if nearby gyms are known for the opposite
  • Show how you keep equipment working and the space clean
  • Introduce off-peak offers to ease crowding

Want to do this yourself first? Read our step-by-step guide. Or let LocalGap read the reviews for you and write the report.

Other industries